2011 IVCA award winners screenings

Two and half hours of back to back films at the BFI Southbank on Monday with, as usual, some corkers and some turkeys.

It’s always difficult to know which ones are most effective for their intended audience, but my favourites were an imaginative animation for the Child Exploitation and online Protection Centre (best editing), a powerful drama about preventing violent extremism for Avon and Somerset Police (best drama), and a clever recruitment film for Thames Valley Police using models, toy cars etc.

A good 90% of the films were very sombre – care home abuse, suicidal impulses from psoriasis sufferers, the perils of sexting, and of course the inevitable Network Rail death-on-the-line drama. Which doesn’t entirely reflect the average subject matter of most corporate film making and makes me think that judges tend to vote for the films that most pull their heartstrings…?

Some of them can be viewed here.